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1

Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing

Hinsch, Chris, Felix, Reto, Rauschnabel, Philipp A.

Journal:

Journal of Retailing and Consumer Services

Year:

2020

Language:

english

File:

PDF, 1.00 MB

english, 2020

2

Elements of strategic social media marketing: A holistic framework

Felix, Reto, Rauschnabel, Philipp A., Hinsch, Chris

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 640 KB

english, 2016

3

Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology

Herz, Marc, Rauschnabel, Philipp A.

Journal:

Technological Forecasting and Social Change

Year:

2018

Language:

english

File:

PDF, 861 KB

english, 2018

4

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Rauschnabel, Philipp A., Felix, Reto, Hinsch, Chris

Journal:

Journal of Retailing and Consumer Services

Year:

2019

Language:

english

File:

PDF, 1.93 MB

english, 2019

5

Strategic customer engagement marketing: A decision making framework

Alvarez-Milán, Agarzelim, Felix, Reto, Rauschnabel, Philipp A., Hinsch, Christian

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 842 KB

english, 2018

6

[Progress in IS] Augmented Reality and Virtual Reality (Changing Realities in a Dynamic World) ||

Jung, Timothy, tom Dieck, M. Claudia, Rauschnabel, Philipp A.

Year:

2020

Language:

english

File:

PDF, 11.69 MB

english, 2020

7

Augmented reality is eating the real-world! The substitution of physical products by holograms

Rauschnabel, Philipp A.

Journal:

International Journal of Information Management

Year:

2021

File:

PDF, 1.87 MB

2021

8

Engaging fans and the community in social media: interaction with institutions of higher education on Facebook

Brech, Felicitas M., Messer, Uwe, Vander Schee, Brian A., Rauschnabel, Philipp A., Ivens, Bjoern S.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2016

Language:

english

File:

PDF, 1.37 MB

english, 2016

9

Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence

Felix, Reto, Hinsch, Chris, Rauschnabel, Philipp A., Schlegelmilch, Bodo B.

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 595 KB

english, 2018

10

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

Rauschnabel, Philipp A., He, Jun, Ro, Young K.

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 715 KB

english, 2018

11

Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

Rauschnabel, Philipp A., Kammerlander, Nadine, Ivens, Björn S.

Journal:

The Journal of Marketing Theory and Practice

Year:

2016

Language:

english

File:

PDF, 646 KB

english, 2016

12

Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses

Rauschnabel, Philipp A., Hein, Daniel W. E., He, Jun, Ro, Young K., Rawashdeh, Samir, Krulikowski, Bryan

Journal:

Year:

2016

Language:

english

File:

PDF, 6.25 MB

english, 2016

13

Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

Chuah, Stephanie Hui-Wen, Rauschnabel, Philipp A., Marimuthu, Malliga, Thurasamy, Ramayah, Nguyen, Bang

Journal:

Journal of Service Theory and Practice

Year:

2017

Language:

english

File:

PDF, 768 KB

english, 2017

14

A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use

Sheldon, Pavica, Rauschnabel, Philipp A., Antony, Mary Grace, Car, Sandra

Journal:

Computers in Human Behavior

Year:

2017

Language:

english

File:

PDF, 445 KB

english, 2017

15

What motivates users to hashtag on social media?

Rauschnabel, Philipp A., Sheldon, Pavica, Herzfeldt, Erna

Journal:

Psychology and Marketing

Year:

2019

Language:

english

File:

PDF, 563 KB

english, 2019

16

Culture and social media: the relationship between cultural values and hashtagging styles

Sheldon, Pavica, Herzfeldt, Erna, Rauschnabel, Philipp A.

Journal:

Behaviour & Information Technology

Year:

2019

Language:

english

File:

PDF, 1.20 MB

english, 2019

17

Social media monitoring: What can marketers learn from Facebook brand photos?

Kaiser, Carolin, Ahuvia, Aaron, Rauschnabel, Philipp A., Wimble, Matt

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 641 KB

english, 2019

18

Modern applications of radial forging and swaging in the automotive industry

Eberhard Rauschnabel, Volter Schmidt

Journal:

Journal of Materials Processing Technology

Year:

1992

Language:

english

File:

PDF, 4.52 MB

english, 1992

19

You’re so lovable: Anthropomorphism and brand love

Rauschnabel, Philipp A, Ahuvia, Aaron C

Journal:

Journal of Brand Management

Year:

2014

Language:

english

File:

PDF, 219 KB

english, 2014

20

Selling with technology: understanding the resistance to mobile sales assistant use in retailing

Spreer, Philipp, Rauschnabel, Philipp A.

Journal:

Journal of Personal Selling and Sales Management

Year:

2016

Language:

english

File:

PDF, 676 KB

english, 2016

21

Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective

Claudia tom Dieck, M., Jung, Timothy, Rauschnabel, Philipp A.

Journal:

Computers in Human Behavior

Year:

2017

Language:

english

File:

PDF, 1.01 MB

english, 2017

22

Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses

Rauschnabel, Philipp A.

Journal:

Psychology and Marketing

Year:

2018

Language:

english

File:

PDF, 382 KB

english, 2018

23

Hydrogen Peroxide Vapor Penetration into Small Cavities during Low-Temperature Decontamination Cycles

Beatriz Unger-Bimczok, Thomas Kosian, Volker Kottke, Christian Hertel, Johannes Rauschnabel

Journal:

Journal of Pharmaceutical Innovation

Year:

2011

Language:

english

File:

PDF, 606 KB

english, 2011

24

Social Media Guidelines: Aspekte der Realisierung

Rauschnabel, Philipp A., Mrkwicka, Kirsten, Koch, Verena, Ivens, Björn S.

Journal:

Marketing Review St. Gallen

Year:

2013

Language:

german

File:

PDF, 654 KB

german, 2013

25

Brands and religious labels: a spillover perspective

Rauschnabel, Philipp A., Herz, Marc, Schlegelmilch, Bodo B., Ivens, Bjoern S.

Journal:

Journal of Marketing Management

Year:

2015

Language:

english

File:

PDF, 350 KB

english, 2015

26

Brand management in higher education: The University Brand Personality Scale

Rauschnabel, Philipp A., Krey, Nina, Babin, Barry J., Ivens, Bjoern S.

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 416 KB

english, 2016

27

How functional and emotional ads drive smartwatch adoption

Krey, Nina, Chuah, Stephanie Hui-Wen, Ramayah, T., Rauschnabel, Philipp A.

Journal:

Internet Research

Year:

2019

Language:

english

File:

PDF, 349 KB

english, 2019

28

Biofilm and dairy fouling detection in flexible tubing using low-field NMR

Fysun, Olga, Anzmann, Theresa, Gschwind, Peter, Rauschnabel, Johannes, Kohlus, Reinhard, Langowski, Horst-Christian

Journal:

European Food Research and Technology

Year:

2019

Language:

english

File:

PDF, 1.09 MB

english, 2019

29

Is brand love materialistic?

Ahuvia, Aaron, Rauschnabel, Philipp A., Rindfleisch, Aric

Journal:

Journal of Product & Brand Management

Year:

2020

File:

PDF, 524 KB

2020

30

ChemInform Abstract: Subphthalocyanines: Preparation, Reactivity and Physical Properties

M. GEYER, F. PLENZIG, J. RAUSCHNABEL, M. HANACK, B. DEL REY, A. SASTRE, T. TORRES

Journal:

Year:

1997

File:

PDF, 24 KB

1997

31

Properties of electromagnetic and hadronic showers measured with liquid argon calorimeters

A. Babaev, W.D. Apel, J. Engler, W. Hofmann, K. Rauschnabel, D. Wegener

Journal:

Nuclear Instruments and Methods

Year:

1979

Language:

english

File:

PDF, 423 KB

english, 1979

32

New derivatives and homologues of subphthalocyanine

Johannes Rauschnabel, Michael Hanack

Journal:

Tetrahedron Letters

Year:

1995

Language:

english

File:

PDF, 205 KB

english, 1995

33

Performance of a PbCu liquid argon calorimeter with an iron streamer tube tail catcher

W. Braunschweig, F.J. Kirschfink, J. Tutas, E. Vogel, M. Widgoff, F.W. Brasse, W. Flauger, J. Gayler, V. Korbel, J. Marks, C. Zeitnitz, F. Brinker, S. Brinkmann, P. Hartz, K. Rauschnabel, A. Walther,

Journal:

Nuclear Instruments and Methods in Physics Research Section A: Accelerators, Spectrometers, Detectors and Associated Equipment

Year:

1989

Language:

english

File:

PDF, 724 KB

english, 1989

34

A gas scintillation counter with imaging optics and large area UV-detector

J Nickles, H Bräuning, A Bräuning-Demian, V Dangendorf, A Breskin, R Chechik, K Rauschnabel, H Schmidt-Böcking

Journal:

Nuclear Instruments and Methods in Physics Research Section A: Accelerators, Spectrometers, Detectors and Associated Equipment

Year:

2002

Language:

english

File:

PDF, 250 KB

english, 2002

35

Results from a test of a PbCu liquid argon calorimeter

W. Braunschweig, J. Tutas, E. Vogel, M. Widgoff, F.W. Brasse, W. Flauger, J. Gayler, V. Korbel, J. Marks, Ch. Zeitnitz, S. Brinkmann, K. Rauschnabel, D. Wegener, E. Barrelet, V. Brisson, D. Lellouch,

Journal:

Nuclear Instruments and Methods in Physics Research Section A: Accelerators, Spectrometers, Detectors and Associated Equipment

Year:

1988

Language:

english

File:

PDF, 1.02 MB

english, 1988

36

The Influence of Humidity, Hydrogen Peroxide Concentration, and Condensation on the Inactivation ofGeobacillus stearothermophilusSpores with Hydrogen Peroxide Vapor

Beatriz Unger-Bimczok, Volker Kottke, Christian Hertel, Johannes Rauschnabel

Journal:

Journal of Pharmaceutical Innovation

Year:

2008

Language:

english

File:

PDF, 384 KB

english, 2008

37

Further investigation of beauty baryon production at the ISR

D. Drijard, H.G. Fischer, H. Frehse, W. Geist, P.G. Innocenti, D.W. Lamsa, W.T. Meyer, A. Norton, O. Ullaland, H.D. Wahl, G. Fontaine, C. Ghesquiere, G. Sajot, W. Hofmann, M. Panter, K. Rauschnabel, J

Journal:

Physics Letters B

Year:

1982

Language:

english

File:

PDF, 364 KB

english, 1982

38

Measurement of the polarization parameter in 24 GeV/c proton-proton elastic scattering at small momentum transfers

D.G. Crabb, K. Green, P. Kyberd, G.L. Salmon, A. Gonidec, K. Kuroda, A. Michalowicz, D. Perret-Gallix, M. Poulet, J. Antille, L. Dick, L. Madansky, K. Rauschnabel, M. Werlen

Journal:

Nuclear Physics B

Year:

1977

Language:

english

File:

PDF, 229 KB

english, 1977

39

A measurement of the inclusive cross section of charged pions at very high transverse momenta

D. Drijard, H.G. Fischer, H. Frehse, W. Geist, B. Heck, M. Heiden, P.G. Innocenti, J.W. Lamsa, W.T. Meyer, G. Mornacchi, A. Norton, O. Ullaland, H.D. Wahl, W. Hofmann, M. Panter, K. Rauschnabel, J. Sp

Journal:

Nuclear Physics B

Year:

1982

Language:

english

File:

PDF, 486 KB

english, 1982

40

Correlation of type I insulin-like growth factor receptor (IGF-I-R) and insulin receptor-related receptor (IRR) messenger RNA levels in tumor cell lines from pediatric tumors of neuronal origin

Martin W Elmlinger, Uta Rauschnabel, Ewa Koscielniak, Jörg Haenze, Michael B Ranke, Antje Berthold, Jürgen Klammt, Wieland Kiess

Journal:

Regulatory Peptides

Year:

1999

Language:

english

File:

PDF, 432 KB

english, 1999

41

Experimental study of parton-parton scattering amplitudes — The spin of the gluon

D. Drijard, H.G. Fischer, H. Frehse, W. Geist, M. Heiden, P.G. Innocenti, O. Ullaland, W. Hofmann, T. Lohse, M. Panter, K. Rauschnabel, J. Spengler, D. Wegener, P. Hanke, W. Herr, E.E. Kluge, T. Nakad

Journal:

Physics Letters B

Year:

1983

Language:

english

File:

PDF, 407 KB

english, 1983

42

Cleanability of Surfaces from Active Pharmaceutical Ingredient Surrogate Riboflavin by Falling Film

Lerch, Katja, Hinrichs, Jörg, Dittmer, Patrizia, Rauschnabel, Johannes

Journal:

Chemie Ingenieur Technik

Year:

2013

Language:

english

File:

PDF, 587 KB

english, 2013

43

Studies of an integrated photosensor and imaging optics to readout the light from gas scintillation proportional counters

Nickles, J., Brauning, H., Brauning-Demian, A., Dangendorf, V., Rauschnabel, K., Schmidt-Bocking, H.

Journal:

IEEE Transactions on Nuclear Science

Year:

2002

Language:

english

File:

PDF, 276 KB

english, 2002

44

Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

Rauschnabel, Philipp A., Brem, Alexander, Ivens, Bjoern S.

Journal:

Computers in Human Behavior

Year:

2015

Language:

english

File:

PDF, 700 KB

english, 2015

45

Secretion of Noncomplexed ‘Big’ (10–18 kD) Forms of Insulin-Like Growth Factor-II by 12 Soft Tissue Sarcoma Cell Lines

Elmlinger, Martin W., Rauschnabel, Uta, Koscielniak, Ewa, Weber, Karin, Ranke, Michael B.

Journal:

Hormone Research

Year:

1999

Language:

english

File:

PDF, 353 KB

english, 1999

46

Computer-Tomographie-Gerät für die studentische Ausbildung

Habermehl, A., Ridder, H.-W., Pfeiff, H., Grunwald, O.K., Schölzel, D., Rauschnabel, K., Heinemann, E., Kupfer, M.

Journal:

Biomedical Engineering/ Biomedizinische Technik

Year:

1993

Language:

german

File:

PDF, 360 KB

german, 1993

47

Subphthalocyanines: Preparation, Reactivity and Physical Properties

Geyer, M., Plenzig, F., Rauschnabel, J., Hanack, M., del Rey, B., Sastre, A., Torres, T.

Journal:

Year:

1996

File:

PDF, 1.22 MB

1996

48

Augmented reality smart glasses: an investigation of technology acceptance drivers

Rauschnabel, Philipp A., Ro, Young K.

Journal:

International Journal of Technology Marketing

Year:

2016

Language:

english

File:

PDF, 315 KB

english, 2016

49

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

Rauschnabel, Philipp A., He, Jun, Ro, Young K.

Journal:

Journal of Business Research

Year:

2018

File:

PDF, 715 KB

2018

50

Reducing temptation to switch mobile data service providers over time

Chuah, Stephanie Hui-Wen, Rauschnabel, Philipp A., Tseng, Ming-Lang, Ramayah, T.

Journal:

Industrial Management & Data Systems

Year:

2018

Language:

english

File:

PDF, 501 KB

english, 2018

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